Greycationers

Vacationing baby-boomers.

Reporting for Reuters on the upsurge of silver-haired domestic vacationers in Germany and Great Britain, Brian Rohan observed:

Close-to-home holidays dubbed “staycations” by trend-watchers have proliferated in the financial crisis, but now the travel industry is gearing to draw another crowd – aging populations in countries like Germany whose spending power may outlast the downturn.

You could call them “greycationers”: the 50-plus age group mutating under a massive influx of baby-boomers who grew up in the 1960s. After redefining youth culture, they are now making their mark on older age.

According to Rohan, Germany’s senior staycationers are expected to take 20.3 million domestic holidays a year by 2020, up from 17.2 million in 2007. Britain’s boomers are reportedly eschewing traditional coach tours and are instead taking to the road in Volkswagen microbuses.